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3Crumbs app - Are you the local thrifter we all have been looking for?
Advertising in 2013.
The Internet creates better ways for people to interact. The job of Advertising is to create a feedback loop with a customer on behalf of a Business.
The Internet also creates better ways to understand this interaction. The job of an Agency is to maximise the efficacy of this loop.
Understanding this interaction is the key to Business sucess. The job of a Business is to use the loop to drive its future shape.
The only real question for an Agency and its Client is…
What do we need to do in order to be fit to capitalise on the opportunity this loop provides?
2012: The Year The Future Got Old.
Here’s my latest #CSPresents talk for Creative Social, on atemporality, time loops and lack of future.
Read it anytime you like, doesn’t matter.
Digital Ghosts.
’ been thinking about Digital Ghosts for a while.
How can we mass create lasting virtual-360-visual-moving-memories of loved ones that ‘live’ in a specific space. E.g. A looped moving image of your mum making a cuppa in your kitchen.
Kinda like Geo Enabled Reminders but in Virtual People form. Or R2 projecting the Princess. Of course you can take a piece of film. But film gets filed away. TuPac never seems to actually die. Ok here’s the real link, but it is from the Daily Mail. Bob Monkhouse came back to save us.
Now you will soon be able to print a 3D toy version of yourself in a special printing booth. Which is all you really need to start making digital ghosts too.
Just more evidence of atemporality. Non of this will matter in 28 years time anyway.
Cup O Tea Gif
Animated with Loopcam for iPhone.
Talking isn’t Making isn’t Talking.
The start of the Manhattan Project from Feynman by Ottaviani/Myrick
These frames got me thinking about a phrase I’m hearing a lot, ‘Talking isn’t Making’.
See, there has always been people who make things. There has always been people who talk about things. I guess there has always been people full of hot air too. There are probably plenty of people who do two or three.
Until recently, it’s all been about talking, because the Internet is a platform that enabled a lot of talking, and a lot of hot air too. A lot. But now it’s all about making, because we’re fed up with talking. Too much talking. So we’re all making.
We’ll all make something. Most of it will be crap. But that will be OK. We’ll all learn something and some of it will be awesome. Which, will be awesome.
So. great. It’s all about making.
Until it isn’t again.
Because, that’s how it works. After a while we like the other thing. The thing opposite from the thing we’re all doing. It’s progress. We like progress. We like to follow new things that other people do. So we all change. Until the new thing is the thing we’re all doing again, and then we want another other thing.
Then it’ll be about talking. Again.
Mum App
I’d like an app that simply connected me to my mum. An always on private conversation between just us. A super-micro mobile social network.
It would keep us close, but also keep her current, tech savvy. Create a diary; a long living, recorded memory. Like a photo, but richer. I imagine it to have some kind of IoT output.
The same base could be used for any micro network. Dad. Grandad. BFF etc. SMS/Chat + Tumblr + FaceTime + Xmas. Next gen phone book/contacts/messages. That kinda thing. Does it exist? Anyone fancy making it? I’d gladly help.
“2012. Gonna try using this space for short form writing, ideas and memory.”
