Where my work comes to die

A Great Year For Good Work - D&AD2014

The work at #dand2014 was inspiring.

Full disclaimer, as a Trustee of D&AD i’m on the Exec and Management board. But still…

The work at #dand2014 was inspiring.

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The Marketing Society - Dublin

Latest talk for The Marketing Society in Dublin.


‘Innovation’ has been thoroughly worked over by the Advertising Industry. Me included.
Mostly reduced to a ‘World’s First’ use of this or that nascent technology to help a marketing message.

It’s kinda embarrassing.
I have it as one of my job titles.
It’s kinda embarrassing.

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All the intention, and none of the attention.

I’ve been writing here https://medium.com/@sandoz a little recently.

One of the aspects I liked was it has an indication of the time it will take to read the article.
I find it acts as a challenge for me to write as lean as possible.
Like an information design Hemingway.

I’ve been consciously trying to write short.

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A review of D&AD 2013 product design entries. Focus pullers nightmare.

Advertising in 2013.

The Internet creates better ways for people to interact. The job of Advertising is to create a feedback loop with a customer on behalf of a Business.

The Internet also creates better ways to understand this interaction. The job of an Agency is to maximise the efficacy of this loop.

Understanding this interaction is the key to Business sucess. The job of a Business is to use the loop to drive its future shape.

The only real question for an Agency and its Client is… 

What do we need to do in order to be fit to capitalise on the opportunity this loop provides?

#7 - 2012: The Year The Future Got Old. - 12/12


For #CSPresents / Creative Social, on Atemporality, Time loops and lack of future.

Read it anytime you like, doesn’t matter.

Digital Ghosts.

' been thinking about Digital Ghosts for a while.

How can we mass create lasting virtual-360-visual-moving-memories of loved ones that ‘live’ in a specific space. E.g. A looped moving image of your mum making a cuppa in your kitchen. 

Kinda like Geo Enabled Reminders but in Virtual People form. Or R2 projecting the Princess. Of course you can take a piece of film. But film gets filed away. TuPac never seems to actually die. Ok here’s the real link, but it is from the Daily Mail. Bob Monkhouse came back to save us.

Now you will soon be able to print a 3D toy version of yourself in a special printing booth. Which is all you really need to start making digital ghosts too.

Just more evidence of atemporality. Non of this will matter in 28 years time anyway.


A talk I gave for D&AD around the future of the digital interface. 

I presented out of a text editor. No pictures. It was, well tough. Probably wont try that again.

You can listen here. Or read it as presented below.

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**WARNING** There are no visuals in this talk. Except this package it was written in #Foolish.
& These are my notes. I felt my computer, my partner in this, needed a role to play on stage too.

» We’re going to have to create some mental images because I don’t know what this looks like.

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I’m making it up as I go along.


What is the future? Where is it?

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